Valtra SmartTouch awarded again

Valtra’s new armrest and user interface SmartTouch has won the iF Design Award, one of the world’s most prestigious design awards. This year over 6400 designs from 54 countries participated in the competition. The winners were picked by an international jury of 63 experts.

“SmartTouch has now won both the iF Design Award and the Red Dot Award last year. These awards are recognition of how important an easy-to-use and functional user interface is in terms of the overall productivity of the tractor. They are also recognition of how our long-term, focused and interdisciplinary R&D work has created a new standard for the industry. Developing a new kind of user interface for tractors together with a truly committed team has resulted in something that is easy to be proud of,” says Kimmo Wihinen, Manager, Industrial Design & User Experience at Valtra.

SmartTouch is a brand-new armrest and user interface that was designed and engineered in Finland and launched in 2017. Both the armrest and user interface are ground-breaking in terms of how easy they are to use, and their development represents the culmination of the skills of leading experts in many fields. All the controls on the SmartTouch armrest are logically positioned and within easy reach. Close attention has been paid to ergonomics, user comfort, ease of use and clarity, and even the materials were specially selected for their intended use and to support overall functionality.

Kimmo Wihinen

Manager, Industrial Design & User Experience at Valtra

"Developing a new kind of user interface for tractors together with a truly committed team has resulted in something that is easy to be proud of"

Valtra received numerous international awards last year in which the new SmartTouch armrest and user interface played an important role: Red Dot 2017, Tractor of the Year 2018 and Best Design 2018, and Machine of the Year 2018.
The iF Design Award has been awarded for the past 65 years in recognition of exceptionally high-quality design work. It is awarded by iF International Forum Desing GmbH, the world’s oldest independent design organisation. The award ceremony will take place in Munich, Germany, on 9 March 2018.

About Valtra

Valtra Inc. develops, manufactures, markets and services Valtra tractors that are individualized for the way customers work. Renowned for their versatility and reliability, Valtra tractors are engineered to deliver high performance in demanding working conditions and on extreme terrains. Valtra is a worldwide brand of AGCO Corporation, being the leading tractor manufacturer in the Nordic countries and one of the most popular brands in Latin America.
www.valtra.fi

About AGCO AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural solutions and supports more productive farming through its full line of equipment and related services. AGCO products are sold through five core brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, supported by Fuse® precision technologies and farm optimization services, and are distributed globally through a combination of approximately 3,000 independent dealers and distributors in more than 130 countries. Founded in 1990, AGCO is headquartered in Duluth, GA, USA. In 2016, AGCO had net sales of $7.4 billion. For more information, visit http://www.AGCOcorp.com. For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.